Recruiting via Google: Leveraging SEM for Talent Marketing
Google provides a powerful way to “sell” your job openings to the right candidates through Search Engine Marketing (SEM). By using tools like Google Ads, you can purchase specific keywords for a limited time, ensuring your job listing appears on the first page of search results for potential candidates.
This approach is particularly effective for roles that require multiple hires, such as warehouse workers or seasonal staff. It can also be highly targeted for specialized positions like Software Engineer, Senior Clinical Trial Associate, or Head of Brand Marketing, where the search can directly reach the ideal candidate.
How Can Google Improve Your Recruitment?
When a potential candidate searches on Google, they’re already looking for a job or exploring new opportunities. This means they are ready to receive information about a new job opportunity. In this situation, appearing at the top of the search results and guiding the candidate to your job posting is extremely valuable.
Google is a powerful platform when used correctly. There’s significant potential in capitalizing on the job-related searches made by candidates across various industries. While large job sites often buy keywords to appear in job-related searches, hiring companies themselves rarely take full advantage of this opportunity.
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Why choose HiTalento?
Our experienced team can help you use Google to your advantage, ensuring your job openings reach the right candidates.
We’ve achieved strong results for many of our clients by leveraging Google’s potential. One of our successful clients is Premier-IS. You can learn more about their experience and success story with HiTalento in the case study below.
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Contact HiTalento and let us help you create an impressive presence and attract the right talents to your company through SEM with recruitment marketing
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